We run travel industry events that inspire & create positive change
Get Ready for a Bigger, Bolder 2026.
Some days change you. This is one of them.
In March 2026, 18 leaders will step into the spotlight — not to share perfect success stories, but to tell the truth: the doubts, the roadblocks, and the moments they moved forward despite fear.
A Force for Good isn’t just about driving change in our industry — it’s about showing what’s possible when you choose to live beyond fear. The spark that makes you think, “Maybe I can do this.” The courage you carry long after you leave the room.
We are ‘a force for good hub’, an initiative committed to driving positive change in the world through powerful storytelling and purpose‑led events.
One of Australasia’s largest and most uplifting gatherings — uniting the travel industry to lead with purpose, back each other, and inspire the next generation of leaders in celebration of International Women’s Day, proudly sponsored by some of the largest companies in travel.
Now in its 7th year, a force for good continues to grow in scale, impact, and influence -bringing the industry together to lead with purpose.
A Brand New Venue
Friday 6th March 2026, Sydney Sofitel Wentworth, 8:00 AM - 6:00 PM
Why you’ll want to be in the room
500+ travel and tourism professionals
18+ world-class speakers
$99,000 already raised for Animals Asia and Eden — and growing
A thoughtfully curated day including lunch, morning + afternoon tea
Networking with the who's who of the travel industry
Keynote topics include… Inspiring Greatness, The Rise of Women Leaders, Gender Equality, Wellness & Wellbeing, Diversity & Inclusion, Career Advancement, Confidence & Courage, Purpose-Driven Leadership, Beyond Sustainability, Next-Gen Voices & More
A day to be inspired
Make sure you’re subscribed and following us to be among the first to know when tickets go on sale this September.
The best seats won’t last long.
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Join the A Force for Good Community
Why we exist
We inspire, educate, and uplift the Travel, Tourism & Hospitality industry —
Championing women leaders, gender equity, sustainability, ethical travel, cultural empowerment, male allyship, and a better future for our planet.
Our impact so far
We raised $99,000!!
A total of $99,000 has been raised to date, supporting the important work of Animals Asia and Eden — two charities making a real impact by rescuing animals and girls affected by human trafficking.
What makes us different
Real stories, raw impact, real-change focus
A one-day industry gathering that transforms careers, mindsets, and approaches
Support Industry Partners
This is your opportunity to invite industry partners to your table, showcase your values, and celebrate your team. Backed by some of the biggest names in travel who proudly stand as ‘A Force For Good’, it’s no surprise that last year’s tickets sold out fast.
Host a table. Make it Count
Invite your team. Bring your partners.
Share this day with the people who matter — and show what you stand for.
This is your chance to uplift the next generation of leaders and create a lasting impact.
The future has a seat at this table!
👉 [Pre-book your table: email us]
7 years running we have had over 100+ Speakers!
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