We are ‘a force for good hub’, where the travel industry comes together to inspire greatness through the power of storytelling
Get ready for a bigger, bolder 2026
A Brand New Venue, Friday 6th March 2026, Sofitel Sydney Wentworth, 8:00 AM - 6:00 PM
Earlybird Tickets $395+ gst
Table of 10 get 1 seat FREE
(20% Discount for Travel Advisors - email hello@aforceforgoodhub.com for your exclusive coupon code.)
We are thrilled to introduce Mark as our Headline Speaker for 2026. Mark Mathews is an acclaimed Australian big wave surfer, RedBull athlete, and three-time Oakley Big Wave award winner, known for inspiring global audiences with powerful lessons on resilience, fear, and human potential.
Mark Mathews
A day to be inspired
Earlybird Tickets $395 + gst
(20% discount for Travel Advisors)
James Kavanagh
Also joining us…James Kavanagh - Global Leisure CEO, Flight Centre Travel Group, as a Keynote Speaker, sharing powerful insights on leadership, growth, and what the future of travel demands from bold leaders.
Some days change you…
This is one of them
In March 2026, 18 leaders will step into the spotlight — not to share perfect success stories, but to tell the truth: the doubts, the roadblocks, and the moments they moved forward despite fear.
Where leaders unite as a Force for Good — lowering the ladder for others to climb, while championing responsibility for people and the planet.
Now in its 7th year, it’s one of Australasia’s largest and most uplifting gatherings of it’s kind — uniting our industry to lead with purpose, back each other, and inspire the next generation in celebration of International Women’s Day.
Cinzia Burnes
We’re thrilled to welcome Cinzia Burnes, COO & Executive Director of Helloworld Travel, as a Keynote Speaker. This is a story you will want to hear.
How does an Italian woman with a thick accent — who once occupied her school, built a business at 21, and sold it for equity by 24 — go on to lead one of Australia’s biggest travel companies as COO & Executive Director, and serve on Government boards?
Not by playing it safe. And definitely not by being “woke.”
Cinzia Burnes doesn’t sugar-coat. She tells it like it is — and we can’t wait to hear the real story on stage.
Dr Pia Winberg
Get ready to be inspired by Dr Pia Winberg, a visionary scientist turning Australian seaweed into a global solution for human health and climate change. With over two decades of pioneering research, Pia brings a powerful story of innovation, resilience, and hope—showing how this “superfood from the sea” can heal our bodies and our planet.
Meet the Speakers
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Helene Taylor - Founder of A Force For Good Hub
Host & Keynote Speaker
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Mark Matthews - Headline Speaker
Mark Mathews is an acclaimed Australian big wave surfer.
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Cinzia Burnes
Chief Operating Officer & Executive Director for Helloworld Travel- Keynote Speaker
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Toni Ambler
Managing Director for TTC Tour Brands, Speaker - Fireside chat on the bravery it takes to step up, stand out, and change the game — a candid conversation about leadership, breaking barriers, taking risks, and owning your voice.
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James Kavanagh
Global Leisure CEO for Flight Centre Travel Group - Keynote Speaker - James explores the power of a growth mindset — and why true leadership means facing challenges head-on, breaking limits, and inspiring others to do the same.
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Dr Pia Winberg
Phyco Health - a visionary scientist. Pia brings a powerful story of innovation, resilience, and hope, showing how this “superfood from the sea” can heal our bodies and our planet.
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Jenny Gray
Global Corporate Affairs Lead, for Intrepid
Keynote Speaker -Exploring how women’s empowerment creates ripples that transform families, communities, and generations. -
Jacqueline Poulos
National Sales Manager for Air Tickets- Helloworld - Event Co-Host.
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Damian Perry
Managing Director APAC for Hurtigruten - Speaker on The Beyond Sustainability Panel
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Ashlea Blake
Business Manager for Blake Travel - Speaking on The Emerging Young Leaders Panel
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Stacey Hill
Business Development Manager VIC/SA/TAS for Regent Seven Seas - Emerging Young Leaders Panel Speaker
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Alexandra O'Connor
Head of Sales Channels for Qantas -Speaking on the Sustainability Panel
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Jen Pagett
Snr Manager- Key Accounts for Uniworld Boutique River Cruises - Host of Emerging Young Leaders Panel
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Isobel Campbell
Sustainability Manager - Sustainable Aviation Fuel for Air New Zealand based in Auckland. Speaking on the Emerging Young Leaders Panel.
More Speakers to be announced soon
2026 Event is proudly Sponsored by:
Why you’ll want to be in the room
500+ travel and tourism professionals
18+ world-class speakers
$99,000 already raised for Animals Asia and Eden — and growing
A thoughtfully curated day including lunch, morning + afternoon tea
Networking with the who's who of the travel industry
Check out all the Photos from our past events!
Want to see what the day looks like?
Be inspired
Keynote topics include…
Inspiring Greatness, The Rise of Women Leaders, Gender Equality, Wellness & Wellbeing, Diversity & Inclusion, Career Advancement, Confidence & Courage, Purpose-Driven Leadership, Beyond Sustainability, Next-Gen Voices & More
The power is when we come together
Two Powerful Panels
🌏 Beyond Sustainability
Shining a light on the environment, people, and the planet — and how our industry can lead the way.
This panel explores what’s possible when sustainability becomes strategy, from reducing our footprint to empowering communities and wildlife conservation.
🌱 Emerging Young Leaders
Meet the next generation of change-makers.
This panel amplifies bold, young voices shaping the future of leadership, tourism, and inclusion.
Support Industry Partners
This is your opportunity to invite industry partners to your table, showcase your values, and celebrate your team. Backed by some of the biggest names in travel who proudly stand as ‘A Force For Good’, it’s no surprise that last year’s tickets sold out fast.
Host a table. Make it Count
Invite your team. Bring your partners.
Share this day with the people who matter — and show what you stand for.
This is your chance to uplift the next generation of leaders and create a lasting impact.
Secure a table of 10 and get 1 seat FREE
The future has a seat at this table!
👉 [Pre-book your table: email us]
Network, Connect, Grow
This isn’t just another event.
It’s a rare opportunity to learn from and connect with some of the most influential voices in the travel, hospitality, and tourism industries.
“ How this event changed my life.”
“How this event helped me grow my career.”
Be part of something bigger
A Force For Good is not just an event; it's a call to action and an opportunity to be part of something bigger than ourselves.
Inclusive
Males are wholeheartedly encouraged to attend and celebrated, contributing their unique perspectives, insights, and voices to foster a more inclusive future.
Stay in Style
Exclusive Sydney Sofitel Wentworth Rate for Our Guests
We’ve secured a special rate for attendees at the elegant Sofitel Sydney Wentworth, just an elevator ride away from the event.
Room Rate: $365.00 per night, Room Only - (3 nights available - 5th-7th March)
Optional Breakfast: $35.00 per person
Book early — rooms are limited, and this exclusive offer won't last.
Payment required at time of booking on 19th January 2026 in line with cancellation policy. Beyond this time, full accommodation cost will apply.
What People are saying about our events
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Liz
“Thank you for the incredible opportunity to join you at A Force for Good Hub event. The entire day was fabulous, with fabulous presenters, an extraordinary opening performance! Great company and such an interesting array of people and topics. I was in awe of Helene’s ability to bring together all sectors of the industry in one room, with one vision, and complete alignment. Not too many other industries could do that! I felt invigorated by the experience, and so grateful to have attended.”
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Sam
“What an inspiring, empowering, and wonderful day I had the privilege of having yesterday. I am still in awe of everything I saw and heard, my lack of photos is evidence of what a sensational time I had as I barely touched my phone. I hadn’t heard of A Force for Good Hub, I suggest you look them up immediately and reserve a place for next year as soon as you can. Thank you, Helene Taylor, for giving us all the opportunity to learn, feel, listen, and develop in such a beautiful setting surrounded by inspiring humans.”
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Megan
“Thank you for organising this fabulous event. It was so inspiring listening to everyone’s stories and a great reminder that stepping out of your comfort zone can lead to new opportunities and becoming better versions of ourselves. The day was filled with such powerful energy, every speaker brought something unique, and the sense of connection in the room was truly special. It was incredible to see so many people from different areas of the industry come together with shared values and a drive to create positive change. I’m so grateful to have been part of it.”
Join the fun
support a charity
We raised $99,000!!
A total of $99,000 has been raised to date, supporting the important work of Animals Asia and Eden — two charities making a real impact by rescuing animals and girls affected by human trafficking.
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