We are ‘a force for good hub’, an initiative committed to driving positive change in the world through powerful storytelling and purpose‑led events
Now in its 7th year, a force for good continues to grow in scale, impact, and influence -bringing the industry together to lead with purpose.
Next Event - Friday 6th March 2026 - Sydney Sofitel Wentworth, 8:00 AM - 6:00 PM
We are thrilled to introduce Mark as our Headline Speaker for 2026. Mark Mathews is an acclaimed Australian big wave surfer, RedBull athlete, and three-time Oakley Big Wave award winner, known for inspiring global audiences with powerful lessons on resilience, fear, and human potential.
Mark Mathews
A day to be inspired
TICKETS COMING SOON
Make sure you’re subscribed and following us to be among the first to know when tickets go on sale this September.
The best seats won’t last long.
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Join the A Force for Good Community
James Kavanagh
Also joining us…James Kavanagh - Global Leisure CEO, Flight Centre Travel Group, as a Keynote Speaker, sharing powerful insights on leadership, growth, and what the future of travel demands from bold leaders.
Be the change you want to see in the world
Get Ready for a Bigger, Bolder 2026
We bring together over 20 inspiring leaders from around the globe — each bravely sharing their story to help others rise in celebration of International Women’s Day.
Now one of the largest events of its kind in Australasia,
A Force for Good is recognised as one of the most powerful and uplifting days in the industry — filled with unforgettable moments and genuine transformation.
Meet the Speakers
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Helene Taylor
Founder of A Force For Good Hub, Host & Keynote Speaker
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James Kavanagh
Global Leisure CEO - Flight Centre Travel Group - Keynote Speaker - James shares an exciting session on “Having a growth mindset”
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Cinzia Burnes
Chief Operating Officer & Executive Director for Helloworld Travel- Keynote Speaker
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Toni Ambler
Managing Director for TTC Tour Brands, Speaker - Fireside chat with Helene Taylor
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Amber Wilson
Sales Director, AU/NZ for HX Hurtigruten - Speaker on The Beyond Sustainability Panel
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Ashlea Blake
Business Manager for Blake Travel - Speaking on The Emerging Young Leaders Panel
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Stacey Hill
Business Development Manager VIC/SA/TAS - Regent Seven Seas - Emerging Young Leaders Panel Speaker
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Jen Pagett
Snr Manager- Key Accounts for Uniworld Boutique River Cruises - Host of Emerging Young Leaders Panel
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Jacqueline Poulos
National Sales Manager for Air Tickets- Helloworld - Event Co-Host.
More Speakers to be announced soon
2026 Event Sponsored by
what to expect
500+ travel and tourism professionals
20+ world-class speakers
$99,000 already raised for Animals Asia and Eden — and growing
A thoughtfully curated day including lunch, morning + afternoon tea
Networking with the who's who of the travel industry
Be Inspired
Keynote topics include:
Inspiring Greatness
The Rise of Women Leaders
Gender Equality
Wellness & Wellbeing
Diversity & Inclusion
Career Advancement
Confidence & Courage
Purpose-Driven Leadership
Next-Gen Voices & More
Two Powerful Panels
🌏 Beyond Sustainability
Shining a light on the environment, people, and the planet — and how our industry can lead the way.
This panel explores what’s possible when sustainability becomes strategy, from reducing our footprint to empowering communities and wildlife conservation.
🌱 Emerging Young Leaders
Meet the next generation of change-makers.
This panel amplifies bold, young voices shaping the future of leadership, tourism, and inclusion.
What to expect on the day
Attendees will indulge in a thoughtfully curated lunch, morning, and afternoon tea, designed to delight the senses and foster connections and network amongst who’s who in the travel industry.
Want to see what the day looks like?
Check out all the Photos from our past events!
Support Industry Partners
This is your opportunity to invite industry partners to your table, showcase your values, and celebrate your team. Backed by some of the biggest names in travel who proudly stand as ‘A Force For Good’, it’s no surprise that last year’s tickets sold out fast.
Host a table. Make it Count
Invite your team. Bring your partners.
Share this day with the people who matter — and show what you stand for.
This is your chance to uplift the next generation of leaders and create a lasting impact.
The future has a seat at this table!
👉 [Pre-book your table]
Network. Connect. Grow
This isn’t just another event.
It’s a rare opportunity to learn from and connect with some of the most influential voices in the travel, hospitality, and tourism industries.
“ How this event changed my life.”
“How this event helped me grow my career.”
Be part of something bigger
A Force For Good is not just an event; it's a call to action and an opportunity to be part of something bigger than ourselves.
Inclusive
Males are wholeheartedly encouraged to attend and celebrated, contributing their unique perspectives, insights, and voices to foster a more inclusive future.
Join the fun
Stay in Style
Exclusive Sydney Sofitel Wentworth Rate for Our Guests
We’ve secured a special rate for attendees at the elegant Sofitel Sydney Wentworth, just an elevator ride away from the event.
Book early — rooms are limited and this exclusive offer won't last.
[Insert Booking Link]
What others say about us
support a charity
We raised $99,000!!
A total of $99,000 has been raised to date, supporting the important work of Animals Asia and Eden — two charities making a real impact by rescuing animals and girls affected by human trafficking.
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